Since around 2018, livestreaming has become one of the most popular forms of content available in both business to business and business to customer spaces. Combining the immediacy of live television and the informal, D.I.Y ethics of the early days of YouTube, this style of content is favoured by Millennials and Generation Z, as well as [...]
Trends in marketing come and go but being aware of them is essential if you hope to remain relevant and successful. Other than the quality of your product and your dedication to hard work, marketing is key to the success of any business. Staying on top of the trends that are dominating your own industry and [...]
As millions of people across the globe continue to lose their jobs, the idea of starting your own business has suddenly become a potential fall-back option for those who may never have considered it in the past. There are some definite up sides to self-employment but do not be fooled in to thinking it is an [...]
Fact checking should be something that every digital marketing does as standard, essentially, it should be a key part of any content creation process. Unfortunately, in 2020, this is not always the case. The proliferation of fake news and spurious claims in advertising copy is still a serious issue and though most reputable companies take the [...]