Digital Marketing Blog


Top Tips for Marketing to People on a Budget

2020-08-09T09:03:18-05:00August 9th, 2020|

The current climate is unlike anything the world has ever seen and the financial impact of Covid 19 means that practically everybody is having to be way more budget conscious than they have been in the past. Though people will still need products and services, lockdown, and social distancing means that they are often reluctant to [...]

What Does “Readability” Actually Mean?

2020-08-07T01:11:51-05:00August 7th, 2020|

With apps like Hemmingway and Grammarly, even people with no written English skills can craft copy that passes a “readability” check, but what does this phrase actually mean? In everyday life, it simply refers to how easy and enjoyable a piece of text is for somebody to read but in digital marketing, it has a slightly [...]

Ten Tips to Combat Toxic Interactions on Social Media

2020-08-05T03:57:54-05:00August 5th, 2020|

For businesses, conflict on social media can spell disaster, especially if you rely on digital interactions to generate sales. In the current climate, even the most temperate and reasonable people can find themselves locked into bitter arguments with strangers on Twitter, Facebook, Instagram or even LinkedIn. The way we use social media is changing and most [...]

How to Promote Socially Distant Events Online

2020-07-18T11:24:22-05:00July 18th, 2020|

In the UK, parts of Europe and some states in the USA, public events are beginning to happen once more, though things look quite different when compared to the carefree days of last summer. Social distancing is still very much in force and with good reason. As scientists and medical professionals continue to diligently pursue a [...]