Digital Marketing Blog


Preparing for the January Sales in Digital Marketing

2020-01-02T05:44:51-05:00December 28th, 2019|

When we think January sales, we typically think of high street retailers in the fashion, electronics, furniture and other physical markets, but this trend has started to influence online businesses, too. Traditionally, January sales take place immediately after the Christmas period. Items are often marked down significantly, meaning savvy shoppers can snag themselves a bargain if [...]

Repurposing and Refreshing Content, A Guide.

2020-01-02T05:47:11-05:00December 26th, 2019|

Reusing good quality content is something most successful businesses do. In digital marketing, the pace is relentless and much of the content that gets produced is time sensitive and specific to particular trends or subjects. This means a lot of content can be forgotten about, especially if you’re dealing with high volume. One of the most [...]

Trend Setting in Digital Marketing

2020-01-02T05:53:11-05:00December 24th, 2019|

The most successful digital marketing campaigns are those that establish trends, rather than follow them. Being brave, innovative and as organised as possible when it comes to scheduling means you can turn heads for all the right reasons. Here’s Probella’s guide to trend setting in digital marketing. New perspectives on traditional ideas Fresh perspectives can give [...]

Identifying Facts and Fiction in Digital Marketing

2019-12-17T07:52:49-05:00December 16th, 2019|

Since Trump’s calls of “fake news” and the numerous, high profile media stories that have exposed how hackers and shadowy agencies spread disinformation around online, the need to demonstrate that your content is factually accurate has become more important than ever. The impending UK election has already been significantly marred by the proliferation of false news [...]