Digital Marketing Blog

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7 Ways to Capitalise on Conflict in Digital Marketing

2020-02-09T05:59:57-05:00February 9th, 2020|

From Brexit to the impending U.S elections, conflict is everywhere in the media at the moment. Though it can make the overall online experience a little difficult to bear at times, there’s no denying how popular controversy can be among the general public. In this article, we look at some of the ways you can capitalise [...]

Things to avoid when thinking about content creation in 2020

2020-02-12T03:48:01-05:00February 7th, 2020|

Content creation has changed significantly since the advent of digital marketing over two decades ago. The constantly changing regulations and algorithms that google and the other search engines use means that old ideas no longer work. Practices that used to be effective will most likely get you penalised and moved way down the search results. They [...]

Digital Marketing Tips for Young People and Families

2020-02-06T06:58:22-05:00February 5th, 2020|

As of 2020, all comments on videos aimed at children have been disabled on YouTube. This decision was made in response to criminal activity and has been largely supported by the vast majority of the online community. It means that all data gathering and analytics will have to cease when it comes to YouTube video content [...]

Preparing for the January Sales in Digital Marketing

2020-01-02T05:44:51-05:00December 28th, 2019|

When we think January sales, we typically think of high street retailers in the fashion, electronics, furniture and other physical markets, but this trend has started to influence online businesses, too. Traditionally, January sales take place immediately after the Christmas period. Items are often marked down significantly, meaning savvy shoppers can snag themselves a bargain if [...]