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Working with Influencers in Marketing – the pros and cons.

2019-04-11T14:13:34-05:00April 11th, 2019|

The world of marketing continues to change and one of the latest developments is the emergence of “influencers” on social media. These people can be well-known celebrities but increasingly, “micro-influencers” who are defined as users with between 2000 and 10000 followers are a go-to source of traffic for marketing professionals and businesses. As the way we [...]

Advantages and Disadvantages of Duplicate Content

2019-04-05T11:34:39-05:00April 5th, 2019|

It might surprise you to learn that there are several advantages to using duplicate content. For many years, most marketing blogs and news sites published articles that emphasised the importance of keeping your content fresh, regularly updated and overall, as unique as possible. Generally speaking, this is great advice but marketing is rarely simple and there [...]

The Dilemma Between Website Builders and Web Designers

2019-03-28T11:26:18-05:00March 28th, 2019|

  Websites are an essential part of business and communication for the majority of people now. This article looks at some of the benefits and drawbacks of using web designers and website builders. As with many things in the world of digital marketing and modern business, there's no perfect solution or any categorically right or wrong [...]

Best Free or Low Cost Website Builders in 2019

2019-03-20T12:35:53-05:00March 20th, 2019|

    Building a website in 2019 is easier than ever before and even those with very limited I.T skills can create something that looks and feel professional. Professional web designers can often be expensive and though most of them can provide a great service, this doesn't usually come cheap. If like many people, you are [...]