Digital Marketing Blog

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How to brief freelancers

2019-06-11T16:39:15-05:00June 11th, 2019|

Working with freelancers is becoming a regular occurrence for many businesses in 2019. As a flexible working and the gig economy spread across the globe, the cafes, libraries, and galleries are teeming with people eagerly glued to their laptops. As anybody who has some experience of hiring them will tell you, freelancers can be experts in [...]

How to entice people to share your content

2019-06-04T15:50:31-05:00June 4th, 2019|

    When you’re producing or sourcing content, naturally, you want to make sure people actually read or engage with it but it can also help to go a step further. Have you ever come across a video or blog post that resonated with you so much, you simply had to share it on your timeline? [...]

The Most Common Campaign Mistakes and How to Avoid Them

2019-05-31T11:35:40-05:00May 31st, 2019|

    Try to do things as cheaply as possible.   Saving money is just common sense, especially when it comes to business, but in marketing, you really do get what you pay for. Though you might make short term savings by cutting corners in your marketing campaign, you can potentially lose a lot more than [...]

How to stay away from Google’s penalties

2019-05-28T15:36:03-05:00May 28th, 2019|

      As the world's most used search engine, Google is integral to your marketing strategy, no matter what your business niche. The technology giant has its own, complex and ever-changing rules when it comes to penalizing sites and falling foul to these can mean a considerable drop in rankings. Essentially, if Google considers your [...]