Digital Marketing Blog

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The Pros and Cons of Pop Ups in Digital Marketing

2019-08-19T04:02:18-05:00August 19th, 2019|

Since GDPR was introduced, pop ups are an unavoidable part of using the internet, whether you’re a casual browser or a digital marketing professional. For many people, especially those who grew up in an era when pop ups were far less common, this development has made the whole experience of using internet to find information much [...]

The Dos and Don’ts for Managing Your Online Reputation in Business

2019-08-17T02:42:18-05:00August 17th, 2019|

Online reputations can take years to build and can also be destroyed in seconds. From responding to emails to social media posts, every facet of your online communication style effects the way your customers perceive you. Here’s Probella’s dos and don’ts for managing your business’s online reputation. DO 1. Never Reply to Anything Publicly Unless You [...]

Managing Your Customer’s Data Effectively

2019-08-15T06:21:50-05:00August 15th, 2019|

Data is now more valuable than oil, which means it must be treated with the same kind of care and attention as any other high value commodity. When your customers fill in their information, they have certain expectations from you. They won’t want to receive unexpected phone calls from questionable marketing companies in the middle of [...]

7 Marketing Practices That Belong Firmly in the Past

2019-08-12T07:57:14-05:00August 12th, 2019|

Marketing evolves with technology and as the pace and intensity of digital development continues to increase, old fashioned or outdated practices stand out for all the wrong reasons. Though there is some truth to the adage, “if it isn’t broken, don’t fix it” sometimes, you need to get with the times to avoid looking as if [...]