Digital Marketing Blog

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How to Make Interactive Marketing Work For You

2019-04-29T12:46:04-05:00April 29th, 2019|

How to Make Interactive Marketing Work For You     Though it may be one of the buzz terms of 2019, interactive marketing has been around for a while. Businesses create a buzz around a product or event by encouraging potential customers to engage with a campaign either in person or digitally. From audacious offline marketing [...]

What You Need to Know About Google Rankings in 2019

2019-04-26T08:44:07-05:00April 25th, 2019|

Google rankings have been considered the holy grail of SEO & Digital Marketing for some time.  As the most used search engine in the world, the technology behemoth is responsible for directing the vast majority of searches to their intended destination. Though the significance of performing well in Google rankings can never be underestimated, in 2019, [...]

Working with Influencers in Marketing – the pros and cons.

2019-04-11T14:13:34-05:00April 11th, 2019|

The world of marketing continues to change and one of the latest developments is the emergence of “influencers” on social media. These people can be well-known celebrities but increasingly, “micro-influencers” who are defined as users with between 2000 and 10000 followers are a go-to source of traffic for marketing professionals and businesses. As the way we [...]

Advantages and Disadvantages of Duplicate Content

2019-04-05T11:34:39-05:00April 5th, 2019|

It might surprise you to learn that there are several advantages to using duplicate content. For many years, most marketing blogs and news sites published articles that emphasised the importance of keeping your content fresh, regularly updated and overall, as unique as possible. Generally speaking, this is great advice but marketing is rarely simple and there [...]