Digital Marketing Blog


The Pros and Cons of Free Trials in 2020

2020-02-29T04:42:40-05:00February 29th, 2020|

From Netflix to Amazon Prime, PlayStation Now to Spotify, the free trial is something every successful streaming service offers its users as a matter of course in 2020. This model has been so successful that businesses of all types have started to adopt this approach in a bid to attract more permanent customers. There are many [...]

Why Social Media Analytics Matter in 2020

2020-02-27T04:49:03-05:00February 27th, 2020|

Social media is still one of the most effective ways for businesses to advertise in 2020. It also provides a direct link between customer and service provider, with messaging and live chat options now rivalling traditional methods of communication such as telephone and email. Analytics tools allow business owners and digital marketing executives the ability to [...]

Do Businesses Still Need Websites in 2020?

2020-02-23T02:49:15-05:00February 23rd, 2020|

The world of online and digital marketing has evolved with the smartphone revolution. Websites, the largely static, simplistic and functional entities that defined the late 90s and early 2000s era of the internet are arguably becoming obsolete for certain businesses. With a dearth of social media apps, specific ecommerce platforms and online marketplaces, some people argue [...]

How to Set Content Creation Guidelines to Suit Your Online Business

2020-02-22T06:57:33-05:00February 21st, 2020|

Content is still king when it comes to marketing and what you produce defines you in the eyes of your customers. Making content that drives your brand in all the right ways takes planning and research. Though the online world moves quickly and there’s often a temptation to get content posted as swiftly as possible, you [...]