Using the correct keywords can make all the difference when it comes to being visible on Google and other search engines. Finding out what your customers are searching for can be challenging, especially if you are new to the world of digital marketing. To make things a little easier, consider using a specific keyword marketing tool that allows you to see which terms are trending and performing well. In 2019, there are more keyword tools available than ever before, so no matter what your budget or experience level, you should be able to find an option that works for you.
1. Google Adwords: Keyword Planner
The most popular and commonly used choice by a long way is Google’s own keyword planner which is built into their Google Ads software. This is a straightforward program that allows you to check the number of monthly searches for each phrase or word as well as any potential alternatives that could be used. As Google is by far the most commonly used search engine and this tool takes it’s data directly from the site, this is an almost foolproof option for both new and established online businesses. The interface is simple and easy to use, making this a great starting point for anybody who wants to learn how to choose keywords that perform well.
2. SEMRush
This fully comprehensive SEO suite offers everything you need to ensure your website is performing as well as it can. The Keyword tracking feature allows you to see how you measure up to your competitors and other sites that use the same phrases, you can also use this tool to conduct a full website check that will identify any errors such as broken links. Though this may be a little advanced for some users, it does provide a great deal of detail in terms of how your chosen keywords are performing on a regional, national and global level. Ideally suited to those with a moderate marketing budget, this is a one-stop shop for all of your SEO needs.
3. Jaaxy
Though this tool may be a little too complex for those without any experience of digital marketing or keyword research, it has been around for a long time and is a popular choice among those who like a little more detail when it comes to metrics and data. It comes with a suggestion feature that will present alternative keywords and also displays information such as traffic figures and the number of domains the words or phrases where the words can be found.
The main appeal of this tool is that it searches many other websites as well as Google, which means you can potentially identify keywords and phrases that other people might have missed. Trawling Yahoo, Amazon, Bing and numerous other sites, Soovle has a simple, user-friendly interface that won’t be too overwhelming for first-time users. In terms of keyword research, search sites such as Amazon and eBay is a real bonus here as you can see what customers who are interested in particular products have been looking for when browsing. For those with online stores, this a great feature that isn’t included in some of the other options on our list.
5. Ahrefs Keyword Explorer
Ahrefs is a relatively new keyword tool is proving popular among budget-conscious marking professionals and small businesses. Along with all of the basic information you would expect, such as search volume, you can also find details such as how many users actually clicked on a link as opposed to those who didn’t. It also comes with a “keyword difficulty” feature that shows you how many backlinks you need to appear on that all important page one of the results. A fantastic feature for those who want to find specific info to help with their SEO without trawling through multiple tabs of irrelevant data.
6. ImforSMB Bulk Keyword Generator
This well-designed tool may be a little too specific for some users but it can be ideal for those who offer services to their local area. For example, tradespeople or contractors who work in fields such as plumbing, building and decorating. You can search for your particular business niche and include your area, the software will then provide you with an extensive list of results. It is possible to perform this kind of action using other tools, but if you want to specifically target your local area, this may be a good option to consider.
7. Ubersuggest
Unlike the majority of keyword tools, Ubersuggest does not search Google, which makes it more of a backup or additional option, rather than a first choice. As an additional part of your SEO arsenal, this program can work wonders, though. Essentially this allows you to find all of the keywords and phrases that do not appear in Google search results, meaning you can have an extensive and very detailed list. Though not always necessary, for niche businesses, this tool can make a real difference when it comes to identifying specific or less common search terms. If you want a fully comprehensive SEO plan, consider using Ubersuggest in addition to your main keyword tool.
8. Wordstream Free Keyword Tool
If cost is an issue for you, free software can be a good way to save money. Though you are limited to 30 searches initially, this is still a serviceable and well-designed search tool that will perform all of the basic features you get with a paid platform. Though not as slick & aesthetically pleasing as some of the other options on our list, user reviews of this product are largely very positive and frequently praise not only the ease of use but the accuracy and quality of the results. You can even search for a particular niche within certain keywords and phrases, meaning you can target your potential with even more accuracy. Whether you’re learning the basics of a keyword search or are simply trying to save a little money, Wordstream is always worth considering.
