Our Pay Per Click services will drive the most traffic to your site. It is only with this digital footfall that you can hope to guide your consumers through the sales funnel to conversion. By drawing people to your website, you can hope to move this potential visitor from the status of prospect to client. In short, as a PPC company in Miami, we provide an essential service that is crucial in the field of lead generation.
What is PPC?
Pay Per Click (PPC) is also sometimes known as Cost Per Click (CPC). There is no great secret to this internet-based advertising. You pay a publisher – whether it Google, or Amazon, or something other search engine or ecommerce platform – to place your product at the top of listings. This listing will then be marked as being an advertisement, either by the label “Ad” or “Sponsored Product” or similar. The benefit of PPC is in the name – you only pay the publisher if the link is clicked by a user and someone visits your site.
The skill behind PPC is in matching the keywords used in your listing with the keywords used by your consumer. The other skill is in judging how to make sure your listing is higher than your competitor, even if they too have offered to pay per click too.
How can PPC help you?
How does PPC work and why does this help you? It essentially shortcuts your listing to the top, to the first three results on page – which are considered the prime real estate on the internet. The other way to achieve this is through organic rankings – but this takes a lot of work, in depth knowledge and constant maintenance of your site to achieve. You can hire a web expert to design the front-end and back-end of your site to maximise your optimisation – but this can also be expensive.
Or, you can hire the premier PPC company in Miami to shoot you to the top of listings by instigating a top-rated Pay Per Click campaign. Better still, you only pay for this approach if it works and if it drives traffic to your site. The return on your investment is immediate.
When we work with you to set up your PPC campaign, you decide the budget you want to pay to place your listing. When your link is clicked, money will be taken from this budget by the site and this will continue until your budget is exhausted. At this point, the site will stop placing your listing, or you replenish the budget. You only devote more money to this campaign if there is tangible success from the ad used.
Why choose our PPC Company in Miami?
It may seem straightforward to run a PPC campaign. However, if you rush into the process alone, it can be problematic and unsuccessful. By choosing the best PPC company in Miami, you can feel assured that we will guide you through our successful approach to advertising on the internet.
We will begin by working with you to create a goal for your PPC campaign. Without this goal firmly in place it will be difficult to judge if the campaign is a success. We will ask you to define who the campaign is aimed at. By having a clear image of the buyer persona, it is easier to select appropriate keywords that they would use to find you and your product or service. It is also easier to writer ad text that will hook them and encourage them to click.
You will also need to define the outcome you are looking for. There is no point driving certain consumers to your site, if once they are there they do not do what you want. This could end up being detrimental to the success of your website and your business, as they become frustrated or annoyed and click away. You will need a landing page that clearly directs the user what to do next to fulfil the promise you made in the listing ad.
To make sure you know the PPC campaign is a success you will need to decide how you will judge its success. We will work with you to set up measures that will help to evaluate if the campaign is working or not. We will set up metrics that will reveal if the keywords are working and what the users do once they click.
The campaign we will help you design will be both relevant and simple. We will make sure your listings are tightly themed and engaging, whilst being appropriately laced with keywords. We will manage your campaign each day, making it simple for you to benefit from your choice of PPC company in Miami. We will make sure the campaign is run in such a way that the outcomes are powerful but the approach simple enough to confidently analyse for ROI.
Your competitors will be using PPC campaigns to ensure their listings are above yours in search engines. They may even be running an aggressive campaign of PPC, placing their product listing at the bottom of your product pages on such sites as Amazon and eBay.
To ensure that your listing is given the prime spot and your settings managed daily, you need to hire the premier PPC company in Miami. We are skilled at knowing how to maximise your budget. For instance, we know that if you run PPC with Google, Google will send out your ad by default to all its sites across the globe and its affiliate search engines such as AOL.com and Ask.com. Realistically, you would better use your money if you only used your budget with Google.com. By hiring a PPC company you learn and benefit from these details that will make your campaign more effective.
Act now and your PPC company in Miami will guide you through the steps of a successful and profitable PPC campaign.