Though lockdown is beginning to ease in some places around the world, it remains a grim reality for the majority of people. Covid has changed the marketing landscape forever and professionals will need to do everything they can to ensure they adapt the constantly changing conditions. Social distancing will be here for some time and though [...]
Whether you are recording a podcast, filming a video diary, or hosting a live stream, the choice between using scripted and unscripted content is a difficult one to make. Both approaches can have their merits and downfalls and what works for one style of business or content provider may be totally inappropriate for somebody else. In [...]
Lockdown has spearheaded something of a content explosion, with everybody from bored, furloughed bar staff to temporarily unemployed musicians creating videos and livestreams. Though this has undoubtedly showcased some genuinely engaging material, it has also filled many people’s timelines with decidedly average or poor-quality content. Unfortunately, as the novelty of livestreaming is still quite new to [...]
The world we live in has changed forever and every aspect of digital marketing will need to adapt to reflect this new reality. For content and copywriters, this means changing the way they speak to their audience. Though there are no hard and fast rules, especially in situations like this, there are a few key things [...]