Creating content for your website, store or blog which is designed to encourage a sale can be a daunting prospect. A great deal rests on the shoulders of the copywriter; not just the sale itself but also success in Google, brand recognition, professional reputation and more. Creating content that sells is certainly not for the faint [...]
Breaking the internet’ doesn’t really involve anything to do with stopping the internet from working. Rather, it expresses a defining moment in social media; a moment when almost everyone in the world, or so it seemed, was talking about a particular online event Kim Kardashian’s ample derriere might have been the first, but there have been [...]
If you’re running a business in today’s digital world, having a social media presence is pretty much non-optional. Whether you’re tentatively on Facebook once a week or avidly Tweeting every hour of the day, we’re pretty sure you’re doing something highly social at some point. However, is your social media presence currently the powerful marketing tool [...]
What is SEO to you? If we’d asked that question ten years ago, you’d probably have enlightened us with your magic formula for keyword density and placement or given us chapter and verse about the importance of backlinks. To say SEO is somewhat different today is somewhat understating the point. The SEO gurus of yesteryear would [...]