In 2018, digital marketing trends dominated headlines inside and outside of the industry as Facebook faced the Cambridge Analytica scandal, GDPR went live, and AT&T, SiriusXM, and Adobe all made significant acquisitions. But as the year starts, we are already looking forward to seeing what innovations and changes we can expect in 2019. [...]
With the latest advancements in data capturing and data processing technology, we can track the digital world and optimize our marketing efforts at a deeper level than ever before. Tools such as Adobe Marketing Cloud offer complete suites of capabilities, from digital tracking to analytics, audience management to digital testing, and so much more. [...]
As Youtube and the many other video streaming services continue to eclipse broadcast media, the landscape of advertising and digital marketing is changing. Many people don't read much any more and prefer to find information through other mediums than written text. For this reason, many businesses use video content to promote their message and [...]
With the rise of integrated chat, video and other non-text-based content, email marketing may seem as if it has less and less relevance as the digital landscape continues to change. This is definitely not true and the importance of well executed email campaigns can never be underestimated. Since GDPR, consumers now have the option [...]
