Google rankings have been considered the holy grail of SEO & Digital Marketing for some time. As the most used search engine in the world, the technology behemoth is responsible for directing the vast majority of searches to their intended destination. Though the significance of performing well in Google rankings can never be underestimated, in 2019, [...]
The world of marketing continues to change and one of the latest developments is the emergence of “influencers” on social media. These people can be well-known celebrities but increasingly, “micro-influencers” who are defined as users with between 2000 and 10000 followers are a go-to source of traffic for marketing professionals and businesses. As the way we [...]
It might surprise you to learn that there are several advantages to using duplicate content. For many years, most marketing blogs and news sites published articles that emphasised the importance of keeping your content fresh, regularly updated and overall, as unique as possible. Generally speaking, this is great advice but marketing is rarely simple and there [...]
Websites are an essential part of business and communication for the majority of people now. This article looks at some of the benefits and drawbacks of using web designers and website builders. As with many things in the world of digital marketing and modern business, there's no perfect solution or any categorically right or wrong [...]