Marketing can be all about trends, but you should always think for yourself, too. As content is shared across platforms, the message it sends out tends to amplify, especially if it gets picked up by a large audience. This is a great thing in most cases, but one downside is that false information can spread like [...]
Pros: It can pick up on mistakes you don’t even realise you’re making. Simple but catastrophic mistakes such as using the wrong their, there or they’re can turn a professional quality blog post into a cause for concern. Do you really want your clients to see this kind of grammatical error? How will it reflect on [...]
The seasons define what we wear, what we eat and even how we spend our money. Marketing campaigns at Christmas all capitalise on certain very specific aspects of the holiday period. Similarly, Halloween and Easter have their own well-established tropes. Summer is a little different. Though it doesn’t necessarily lead up to one event, like the [...]
Marketing is not an exact science, despite what some experts may have you believe. Though there are many complex techniques you can employ to drive traffic and engagement it is impossible to accurately predict human behaviour 100% of the time. Analytics and data can help you to identify patterns and implement strategies but you can never [...]