These days, marketing campaigns come and go in the blink of an eye and companies have to battle for consumer attention. Though this was always the case to an extent, the numerous media platforms and sheer volume of advertising out there means that competition is fiercer than ever before. To be successful, you will need to [...]
The summer festival has become something of a tradition in the USA, Europe and beyond. With roots that began in the UK in the late 1980s, these large-scale events, often lasting for several days, feature a fertile breeding ground for all kinds of marketing campaigns. Whether you’re hoping to sell a new range of delicious craft [...]
The impact of the influencer is now so great that a whole new category of marketing has been created in their name. “Influencer Marketing” relies on the stars of YouTube, Instagram and other social media platforms to push products and services in a way that feels organic, natural and genuine. When it works, this is one [...]
Abbreviations and industry specific terms are part and parcel of the digital marketing world, but step outside of the office for a second and you’ll soon realise that most people don’t speak like this. For many customers, especially those who aren’t especially well versed in digital technology or business, hearing and reading too much of this [...]