Data is now more valuable than oil, which means it must be treated with the same kind of care and attention as any other high value commodity. When your customers fill in their information, they have certain expectations from you. They won’t want to receive unexpected phone calls from questionable marketing companies in the middle of [...]
Marketing evolves with technology and as the pace and intensity of digital development continues to increase, old fashioned or outdated practices stand out for all the wrong reasons. Though there is some truth to the adage, “if it isn’t broken, don’t fix it” sometimes, you need to get with the times to avoid looking as if [...]
People online are more cynical than ever and with good reason. Fraud is at an all-time high and cyber-criminal are finding ever more ingenious ways to separate people from their hard-earned money without giving anything in return. You need your site to stand out from the ever-growing mass of poor quality and scam related content that [...]
Since documentaries like the Great Hack and the revelations brought about controversial stories such as the Cambridge Analytica scandal, users are becoming more sceptical of social media as a platform in general. Consequently, they are unsubscribing, deleting or abandoning their accounts in droves. Facebook has become a particular source of concern for many people due to [...]