Yes, we know it’s only September but that means there’s only a couple of months until one of the busiest times of the year for many businesses. Christmas and the period leading up to it is critical for anybody who sells products or services to the public and having a solid, reliable plan of how you [...]
Customer service isn’t just about face to interaction and the way we speak to people on the phone, in an increasingly digitised world, many people choose to shop online, rather than braving the bustle and madness of busy city centre shopping malls. Unfortunately, online customer service still has a reputation for being less than satisfactory a [...]
Celebrated and maligned in equal measure, the influencer is now a staple fixture of the digital world, with the most successful Instagram and YouTube stars now making more money than some management professionals and public sector workers. Despite what the cynical doomsayers who reside in comments sections and social media timelines might have you believe, being [...]
When a brand reaches the end of its shelf life, everything slows down. Sales gradually drop off; inquiries start to become less frequent and even digital traffic suffers. When this happens, it’s time to consider your options. You could close and stop trading altogether or you could spend some time reinventing a brand that will enliven [...]