From live DJ sets to mass meditation practices and interactive debates, livestreaming is now a fully integrated part of mainstream culture. Using this medium as a marketing tool is challenging but with the right approach, it can be one of the most effective ways of building a solid and very loyal base of followers. Here are [...]
In digital marketing, working with freelancers is commonplace. Thisd often means using a payment service such as PayPal to transfer funds when work has been completed. Though the well-established platform is generally very reliable and user friendly, it can be a good idea to have a few back up options in case you do run in [...]
What is PPC? PPC stands for “pay per click” which means that every time a user clicks on your link, you will be charged. Paid search means that your results are usually among the first few sites that are presented when somebody enters a relevant keyword. Your link will appear among the other “sponsored” links, which [...]
When you’re creating content for SEO purposes, you’re essentially trying to do 2 things simultaneously. Firstly, satiate the ever-changing tastes of Googles algorithms and secondly, engage the people who will be reading it. Here’s Probella’s guide to writing good quality SEO content for 2019. Don’t obsess over keyword density The world of SEO has changed. In [...]