If you work in marketing, you’ll now that in some cases, despite everybody’s best efforts, campaigns can fail spectacularly. Whether the product is substandard, the language was wrong, or the graphic design concept was well below par, sometimes its best to accept that when you’ve lost the battle. This doesn’t mean its time to give up, [...]
In an industry defined by start-ups and virtual offices, remote working is becoming more commonplace in digital marketing. Though there are some advantages to operating from a physical office, the expense, the potential for unpleasant workplace politics and the hassle of commuting is encouraging more and more people to ditch their day job and turn to [...]
Email marketing isn’t as simple as it seems. Anybody can spam a database of potential clients but to conduct successful campaigns, you need to analyse the process in a little more depth. Here are seven questions Probella would recommend that you ask yourself before starting any email marketing campaign. What’s REALLY in it for the customer? [...]
We’ve seen pumpkins. We’ve seen black cats and sinister looking night skies. The plastic devil horns, rubber zombie facemasks and the now ubiquitous Scream masks are so well worn, they’ve almost become kitsch. Instead of wearily adopting the same old Halloween imagery and themes, we thought it would be helpful to offer a few alternative ideas [...]