Research is one of the most overlooked aspects of content creation, yet it’s arguably one of the most important. Here’s Probella’s guide to content marketing research for 2020. Don’t just focus on the successful sites Browsing while thinking from a market research perspective is very different to browsing as a consumer. When you find sites that [...]
This is an incredibly sensitive subject now, especially in the current, rather divided climate. The UK is still in the grips of Brexit negotiations, a move that has created a sense of unrest across the whole of Europe and beyond. The U.S is similarly unsettled, with factions from both the republican and democrat party currently at [...]
Podcasts are part of life for many digital professionals including writers, designers, coding experts and anybody else who needs a little background company while working. This unique and still relatively new medium is fertile ground for advertising, especially from a digital marketing perspective. Providing you don’t overload your listener with relentless sales pitches, they can even [...]
As every designer knows, a picture can paint a thousand words and the quality of an image is always as important as the content that accompanies it. 2019 has seen a few different design trends, many of which look set to continue well into the next decade. Here’s Probella’s list of the most popular trends in [...]