There will always be certain principals that are universal when it comes to digital marketing but working with charities and non-profit organisations is very different to the private sector. Though it’s still important to drive engagement as much as possible, the content, language and approach you will need to employ will be very different to the [...]
This much maligned group gets something of a bad press, but anybody born between 1981 and the year 2000 technically falls into this category. Though the stereotypes define people like this as being famously fickle and somewhat lacking in attention, this is far from the case. Millennials are arguably some of the most loyal customers and [...]
By now, every business owner knows that social media is an integral part of their marketing strategy. Online campaigns rarely succeed without at least some form of social media presence. Facebook now boasts more individual users than ever with the number of people using the site way in excess of the population of the world’s largest [...]
As we approach the end of the decade, content marketing continues to take centre stage. Here are Probella’s predictions for content marketing in 2020. Filter friendly or results-based content Search isn’t just about google, Bing and Firefox, it’s also about how your users find the content they’re looking for when they arrive on your site. Include [...]