Since Trump’s calls of “fake news” and the numerous, high profile media stories that have exposed how hackers and shadowy agencies spread disinformation around online, the need to demonstrate that your content is factually accurate has become more important than ever. The impending UK election has already been significantly marred by the proliferation of false news [...]
Literacy standards are getting worse. Though some academics may dispute this, the proliferation of handheld devices, autocorrect and predictive text means that our natural ability to use language accurately is beginning to dwindle. Whether you’re using American English or British English, grammar is something that will have been taught to you during school, yet it’s also [...]
As the old saying goes, failure to prepare is the first step towards failure. Though the very nature of digital marketing and the gig economy means that professionals need to be reactive and adaptable, spending time planning and preparing for the year head is an absolute essential if you want to make sure you have a [...]
Learning from other marketing campaigns is one of the most effective ways you can pick up new ideas for your own business. So far, the 21st century has given us some ground-breaking advertising that not only proved to be extremely successful, but also challenged existing conventions and even created new ones. In this article, we talk [...]