As of 2020, all comments on videos aimed at children have been disabled on YouTube. This decision was made in response to criminal activity and has been largely supported by the vast majority of the online community. It means that all data gathering and analytics will have to cease when it comes to YouTube video content [...]
When we think January sales, we typically think of high street retailers in the fashion, electronics, furniture and other physical markets, but this trend has started to influence online businesses, too. Traditionally, January sales take place immediately after the Christmas period. Items are often marked down significantly, meaning savvy shoppers can snag themselves a bargain if [...]
Reusing good quality content is something most successful businesses do. In digital marketing, the pace is relentless and much of the content that gets produced is time sensitive and specific to particular trends or subjects. This means a lot of content can be forgotten about, especially if you’re dealing with high volume. One of the most [...]
The most successful digital marketing campaigns are those that establish trends, rather than follow them. Being brave, innovative and as organised as possible when it comes to scheduling means you can turn heads for all the right reasons. Here’s Probella’s guide to trend setting in digital marketing. New perspectives on traditional ideas Fresh perspectives can give [...]