Content is still king when it comes to marketing and what you produce defines you in the eyes of your customers. Making content that drives your brand in all the right ways takes planning and research. Though the online world moves quickly and there’s often a temptation to get content posted as swiftly as possible, you [...]
Visual Marketing isn’t just for the high street. It is also an essential part of online selling. The way you present your products can make all the difference when it comes to a customer’s decision-making process. This means that everything you present on your site must be of a certain quality. Even for those without extensive [...]
From Brexit to the impending U.S elections, conflict is everywhere in the media at the moment. Though it can make the overall online experience a little difficult to bear at times, there’s no denying how popular controversy can be among the general public. In this article, we look at some of the ways you can capitalise [...]
Content creation has changed significantly since the advent of digital marketing over two decades ago. The constantly changing regulations and algorithms that google and the other search engines use means that old ideas no longer work. Practices that used to be effective will most likely get you penalised and moved way down the search results. They [...]