Whether we like or not, negative feedback is inevitable when you’re in business. Customers don’t always like the service you’ve provided and in 2020, they’re happy to make this public knowledge as soon as possible. Take a look on TripAdvisor, Amazon, eBay and any other ecommerce platform and you’ll be able to see what we mean. [...]
From Netflix to Amazon Prime, PlayStation Now to Spotify, the free trial is something every successful streaming service offers its users as a matter of course in 2020. This model has been so successful that businesses of all types have started to adopt this approach in a bid to attract more permanent customers. There are many [...]
Social media is still one of the most effective ways for businesses to advertise in 2020. It also provides a direct link between customer and service provider, with messaging and live chat options now rivalling traditional methods of communication such as telephone and email. Analytics tools allow business owners and digital marketing executives the ability to [...]
The world of online and digital marketing has evolved with the smartphone revolution. Websites, the largely static, simplistic and functional entities that defined the late 90s and early 2000s era of the internet are arguably becoming obsolete for certain businesses. With a dearth of social media apps, specific ecommerce platforms and online marketplaces, some people argue [...]