Though many businesses have suffered huge losses, and some have been forced to close entirely, there are some areas that are experiencing growth. For digital marketing professionals, focusing on these areas is a way of continuing to provide a quality service to those who are busy creating their products or getting on with what their business actually does. In this article we, talk about a few of the industries that may need content, marketing advice and other elements of such as design work and customer relations.
PPE Manufacturers
Personal Protective Equipment has become something of a buzzword recently, for obvious reasons. The UK is unfortunately experiencing severe problems in terms of creating the amount of equipment that is needed to keep people safe and many states in the U.S are in a similar situation. To combat this, companies such as BAE systems and other, non-PPE manufacturers have taken up the challenge of creating new products to help protect the doctors, nurses and other keyworkers who are on the front line. This industry is moving fast. Meaning there’s extraordinarily little time for whimsical pieces or light-hearted articles. PPE manufacturers are likely to need factual, well presented content that demonstrates the suitability of their product while also promoting the company’s ability to deliver. These organisations will need marketing professionals to work quickly and to deliver no nonsense, clear and relevant content in record time. Though this is certainly one of the markets that will experience significant growth, agencies will need to ensure they’re able to handle the specifics of any projects they take on.
Entertainment Streaming Services
Streaming services have experienced a massive increase in subscriptions and overall use, with around 70 percent more activity than before the lockdown was put into place. Competition amongst providers is still fierce, but those who can offer a service that gives value for money and the kind of variety and quality that consumers now take for granted can capitalise on this difficult situation. Writing and creating content for streaming services can be challenging, especially when there are so many different tastes and preferences out there. One of the best strategies is to split the content into sections, with general overviews of the benefits of using the service alongside more targeted, specific content that showcases specific shows, albums, or games.
Webcam and Communication Technology
As physical interaction is still not something people can do, webcam and communication technology will inevitably see a huge growth in sales. Even in countries like China, where the lockdown has been eased, social distancing measures are still in place, making daily life feel quite different to the way it was before the outbreak. With webcams, smartphones, laptops and tablets, the focus should be on reliability. Being able to speak to a loved one, share a joke or console each other is especially important in times of global crisis and technology manufacturers understand this. Making sure that people can use their equipment to stay in touch without experiencing issues like glitching, poor quality frame rates or blurring will become a priority. Even for budget manufacturers.
Home exercise equipment
With gyms around the world closing and sports leagues being suspended with no real indication of when this may end, the home exercise equipment industry is likely to enjoy significant growth. Solutions to problems caused by a lack of access to professional quality workout spaces and other issues created by no human contact will be gratefully received. Especially by those who see exercise as an essential part of their daily lives. In many ways, this type of equipment promotes itself, as staying fit and healthy is something the vast majority of people are interested in doing. Content for this kind of organisation will need to be peppy, factual, and positive but it will also need to be free from misleading claims or aggressive sales techniques.
Personal Grooming Products
Hairdressers, beauty salons and tanning shops are all closed for the foreseeable and future and whether they will be reopened as “essential services” still hangs in the balance. This is the case in both the UK and the USA. As a result of this, personal grooming products such as wax, hair straighteners, clippers and exfoliants are likely to see a significant spike in sales. Though most of us don’t have the same kind of skill as a professional makeup artist or beautician, we can often do our best to reproduce that salon look from the comfort of our own home. Campaigns for this industry can potentially capitalise on the fact that people are saving money by not going to the tanning salon or the hairdressers every couple of weeks. Rather than seeing home grooming products as an additional expense, customers could be encouraged to think about them as a short-term alternative and a solution to a difficult situation.
Take Away Food and Drinks Delivery
In most countries, take away food and drinks delivery is still permitted, providing that strict hygiene and social distancing practices are adhered to in the workplace. Though restaurants can’t provide customers with the kind of experience they would enjoy in person, they can still cook and deliver food to people’s doorsteps. Similarly, bars who specialise in craft ales, fine wines or rare liquors can offer a selection of their products for consumption at home. Responsible drinking is always something to be encouraged, but statistics have shown that people are generally enjoying an alcoholic beverage a little more frequently than they were before lockdown. As long drinks companies continue to advise their customers to enjoy their products responsibly, there’s no reason they can’t still enjoy being in business.
Summary
This is definitely not an exhaustive list and as the situation continues to develop, there are likely to be more examples of industries that may enjoy a degree of growth during the aftermath of the coronavirus. Adaptability and being able to offer a service that people feel is necessary seem to be key factors in keeping this type of business alive.
